The Supply Chain of the Video-entertainment Industry Essay

The Supply Chain of the Video-entertainment Industry - Essay ExampleWith revolutionized digital technology, now movies and other shows can be watched on various devices including the traditional video set and regular wide awake phones. All of this has been made possible due to the fast speed of internet connection with optical fiber cables (Fiber to Home, n.pag.). Television subscribers like Comcast Corp. even offered live TV cyclosis on mobile phones although they were not able to provide as many shows (Nakashima, n.pag.). The concept of mobile idiot box started even earlier in Japan (Desperate Housewives on the Phone, n.pag.). While the supply mountain range of the video-entertainment industry is not entirely digital, the development of online video serve for television such as that by Intel (Ramachandran & Sharma, n.pag.) shows proves to be a threat for television subscribers as this development may provide faster digital delivery. What department of the supply chain has t he largest sunk costs? It could be said that the HDTV (high definition television) segment of the video-entertainment industry has incurred a great sunk cost due to the arrival of high internet speeds and mobile television in the recent years. The demand for video on-demand via Netflix, Hulu.com, and other providers is increasing slowly but steadily. level(p) Intel has arrived on the scene with an online television streaming service. The television pay services have ranked in the bottom having an American Customer Satisfaction Index (ACSI) of 68 (Donner, n.pag.). Therefore, as internet connections keep get faster due to gigabit-per-second connections (Fiber to Home, n.pag.), it is likely that demands for online television streaming may increase. Had the FTC not stepped in the IE-Netscape case, would have Windows market power ?been challenged by Netscape? Why or why not? Indeed, Windows market power would have been challenged by Netscape Communications of its monopolistic practices that promote a non-competitive economic environment. The investigation done by the Federal Trade Commission (FTC) allowed the legal workers of the Justice department to find out evidence regarding Netscapes claims of Windows trying to dominate the market by distributing its web browser Internet Explorer as part of the operating system (Play nicely, or not at all, n.pag.). The FTC intervened with a legal investigation that might allow other Windows competitors like Sun Microsystems and others to single file antitrust lawsuits claiming that Windows has monopolized the market. It could also be that If you be AT&T, how do you be deduce the most dominant impostor in the industry? Although television sets are popular among Americans, television pay subscribing companies like AT&T rank really low in the ACSI. In order to become a key musician in the industry, AT&T should positively take up opportunities present in the external environment. Also, it should come up with new ideas that cater to the needs and demands of its consumers rather than ignoring them. It should focus on improving the quality of its services so as to retain its customers. Also, more options should be considered as the environment provides various opportunities to counter its competitors, in general online video streaming companies like Netflix and Hulu.com, so as to build its market shares and have satisfied customers. If you are Hulu, how do you become the most dominant player in the industry? Hulu could improve its position in the market and be a dominant player by increasing its database of movies and shows to provide streaming of television programs so that its customers can have a similar show-watching experience as that provided by a traditional pay subscription. The