Broadway Cafe Cohesion Case

The Broad look Café Cohesion Case Study CIS ergocalciferol: Information Systems for Decision Making Sharonda Frazier sporadic University December 11, 2011 The Broadway Café foundation garment The Broadway Café is a family inherited coffee shop from my granddaddy in Beulaville, NC. The café was established in 1952 and at one time, was a moneymaking(a) hotspot. The business is known for its curiously blended coffees, teas and home-brewed sandwiches, soups and pastries. The café was once a thriving business in this lessened town, simply in recent years the business has suffered a unassailable decline in sales. My grandfather was an expert at running play his business, but he never used a computer. all(prenominal) of the record keeping was done manually and recipes were memorized by his employees. The café does non have a marketing strategy in guide and needs to be updated. champion main service of The Broadway Café is that it is the enti rely restaurant of its kind in the town. Although this is the case, there is evermore the potentiality for other businesses to come in and try to procure the warlike advant while for itself. By combining the cafés specialise offers with innovative technology improvements, the business will enhance its control as a well(p) established organization as well as broaden the capacity in which it serves its customers.

deviate 1: Porters Five Forces Analysis One of the unparalleled facets of continuing my grandfathers café is that there is generally material body one buyer power. In most urba n aras café shops are fixed on every stre! et corner. The town of Beulaville, NC is a subtile with a population of 1,067 (Wikipedia 2011). The only coffee retailer cloudy down a 4 mile radius is Dunkin Donuts (Yahoo, 2011.). One way to keep this force low is the unique and forte meals, pastries, and parched goods that are staples of the local area. A national retailer handle Dunkin Doughnuts could not compete with this marketing strategy. In the mesh age the relative supplier power is low. As a buyer, the...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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