Communication issues Essay

There are a number of places that offered good crossroads just now they failed miserably because they were non adapted to sell enough of their products or services. too often we see that so many promising airlines close because they wer not able to sell enough tickets and control comprises and so on. The liaison is that tradeing and indeed mark is dependent on the way guests discern a particular product. It is therefore critical for companies to ensure depressionly that the unspoiled communicate is sent to the customers and secondly at the end of it all the message does reach without too much echo and disturbances.There are hundreds of thousands of brands that are being advertised on television and print media and therefore it is so important that companies are precise with their message such that the message is across to the customers and they retain it from an option of virtually an infinite list of brands. This is precisely why we have stressed the need to brand products in such a way that only one main distinguishing factor is higlighted in the promotional campaign. This is extremely crucial because it allows customers to easily understand and retain the message of the social clubs brand. some new(prenominal) thing that is related to this concept is the use of seize media while sending the message to the customers. Certain time slots in the television medium are expensive compared to otherwises because of the viewership and other factors these are the things that campaign managers moldiness identify and address. Target audience must be the ones who should watch the adverts atleast differently the unhurt cost could go to waste. What we have discussed in the communication issues chief is that firms need to address certain brand specific issues to empty mal-function of the whole advertising campaign.Without enough ammunition that is directed at the right taper market firms will end up with a disadvantaged cost benefit analysis. Adve rtisement campaigns must fulfill their key goal that is acquiring the desired message to the right audience group. Conclusion It is of critical splendor that the right message is first identified and then send to the customer using which ever media that best suits the audiences. It might sound a tall(prenominal) task but many small and large companies have been able to establish powerful brand names across the globe.Some of the around important things that we think are crucial to success of a brand campaign include adequate market research without adequate market research and analysis it is very difficult to know what the customers think and which places do they look at when they want to buy new clothing lines. Another important factor is the way the brand distinguishes itself from other similar brands this female genitals be done done originality of the thought process and getting the fundamental original idea of the product to the customers.Secondly the pricing and packaging of the product must be according to the image that has been portrayed through advertisements and other campaigns. There is withal a case for companies to target market costumers through placing the product just at the right place. This not only increases credibility but it also strenghtens the market position of the brand and the company. We must also understand that sometimes its important to factor in the initial solvent of the crowd about the product this attitude of constant improvement tramp help the company keep its brands healthy and robust.It is of critical importance for firms to avoid disturbances that might impede the message that they want their customers to receive. An important step is to first clean out and simplify the message and secondly look to commence a platform which attracts attention. For instance television adverts of Vodafone are so tumesce choreographed that they attract the customers attention and then they tell the message in stories and other for ms.This is a very good strategy to avoid any noise and disturbance from other advertisements that might be playing side by side. The Vodafone television advertisement campaign is a prime example of how firms do-nothing make an impression in the minds of the consumer for a long lasting time. at long last its the costumer base that will determine the result of the branding drive and whether it would be successful or not. The brand must be focused on a particular strength and acceptable direct of the costumers.BibliographyBud, Richard, 2003. Interdisciplinary approaches to human communication. Transaction Publishers. OPCUK, n. d. Examples of internal communication approaches, viewed February 6, 2010 http//www. opcuk. com/downloads/examples_of_internal_communication_approaches. pdf Branding strategy Insider, 2010. Why a Branding strategy Blog? Viewed February 9, 2010 http//www. brandingstrategyinsider. com/ Brand identity operator Guru, n. d. 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