Energy Development and Electricity Usage Essay

Electricity consumption is something we do out of habit and unintentionally. We develop our habits ground on our needs, hobbies, works, entertainment and enjoyments. We never really aware of how much we use daily and how much the start of pushing is left in this world. We are named as screen generation, it means we all depending on electronic stuffs to complete and help us out in our daily life.We use air-con, television, refrigerator, fan, lamps, iron more oer we use electricity to charge our gadgets those we probably give birth more than one like phone, laptop, tablet etc. We never really care about where the energy came from and are we wasting it? Main energy source is fossil fuels including coal, oil and natural gas.Many of us are uninformed about this main source of energy and how much we can take from the world. We barely know how much the world spent fossil fuels yearly to fulfill our electricity needs. The main line of work here is fossil fuels are un-renewable. It take s millions of years for them to be formed and ready to use.Based on a high energies usage in this world, we need an ersatz energy source to support our needs without exploiting our main source fossil fuels. We do have an alternative energy support like wind power, solar energy and moving water energy. Recent alternative energy source is nuclear energy. Those alternatives proven to be in orderive because they barely fulfilled energy needs.A natural consequence of overusing energy is increased costs for us. This can come in the form of fuel and energy bills we will be paying more without an appreciable return on your investment. We may also risk lowering the expected lifespan of appliances and other electronics. When we have to replace spent devices, we further touch on the environment by generating waste and purchasing replacement equipment. Our wise use of electricity, therefore, can translate into long-term savings in energy bills and also shrink the need for other purchases.cap ital of capital of Singapore energy support depends on natural gas imported by Indonesia and Malaysia. Due to Singapore lacks of natural resources Singapore has to be a depending country. Singapores energy support 80% imported from both Indonesia and Malaysia and 51% of it came from fossil fuels.The unawareness of public and lack of randomness track down me to develop this project. Not only to improve ourselves notwithstanding also to provide for our next generation.Creative objectiveThe aim of this project is to raise peoples awareness about the overused of electricity in Singapore household to reduce usage of electricity in their daily activities and to educate people about the movement to the earth. This execute will make people take an action to a acquitst global warming that already happened in our earth.Cultural ContextThe project would be establish in Singapore household electricity usage. Singapore is a well-developed country with a high numbers of citizens and resultin g in high level of electricity usage, Singapore is a busy city that can make a lot of energy to support their industry, household, office, shopping mall and etc. Singapore doesnt have own source energy, but Singapore had a good government that can manage their citizens energy usage with a small land but big populations.Singapore gets the energy from neighbor countries such as Malaysia and Indonesia. Households and industries in Singapore used a record amount of electricity in 2010 the highest periodical usage in the last seven years. Economic activities have grown in the commercial and industrial sectors, which account for 75 per cent of the energy consumption. That why, because Singapore is a busy city, the people can handle their habits from overused electricity.Target market/AudienceThis campaign will focus on household, because at home thats the first habit that people/families did. The primary will be parents because the parents are the people who make the rules or play an im portant role in the home. The tributary will be the youth/teenagers because they must know how/about saving electricity to save the earth as generations this day and for the future.Geographical Singaporedemographic Male & Female Family / Domestic Household Age Group Parents (25 45) Teenagers (12 20) Children (6 11) Elderly (60+) Middle to High-income rangePsychographic Parents. Working people, fast-paced lifestyle, rarely stay at home. high-tech people Teenagers who like to play computer, electronic games. People who would like to know more about saving electricity. ** SWOTStrength Can reduce the effect of electricity usage to the earth. People can learn more how to save the electricity and their money. People in Singapore can learn more environmentally friendly.Weakness People still ignoring about the overuse of electricity Most people not well informed about the effect of overuse electricity.Opportunities To gain support and to educate the public To remember the public abou t savings electricity with campaign that already done in Singapore. To spread the actual information about the cost and the solution to minimize electricity usage in Singapore.Threats Public behavioral change Public mind set change*DeliverablesThis campaign will feature a print advertising that is a poster series that supported by the government, web design for this campaign, and also an application for ingenious phone as a consideration.Success measureThese campaigns will success if people start take action to minimize the electricity. When people start rank electricity savings and when the number of electricity usage in Singapore show that the number are decreasing by changing Singaporeans behavior.